Pharmaceutical Industry and Augmented Reality
Augmented Reality is a synergic, visual method of presenting a real-life environment by adding sensory stimuli like sound, and visual elements giving a feeling as if the digital content is actually with us within our environment. Augmented Reality or AR is an entirely immersive process with a VR glass that covers the eyes entirely. It shuts out the external world, offering a real-world experience. Unlike Virtual Reality where the computer-generated data is seen by the user, Augmented Reality focuses on the real world by adding elements that can be seen for enhanced user experience. AR has become a trending topic of the 21 st century and has found umpteen applications in the Retail, Manufacturing, Healthcare, and Pharmaceutical industries. The best example of usage of Augmented Reality is the IKEA Mobile app, Nintendo’s Pokémon Go app, Google Pixel’s Star War Stickers, and Loreal Makeup App to name a few in Retail and Manufacturing. AR is also used to enhance the visualization of CT sc